Known as the Gift Card Guru, Dan Horne is the world’s leading expert on consumer purchase and use of gift cards, an area he has studied since 1992. Horne is an Associate Professor in the Department of Marketing at
Following his doctoral work, he began a series of large-scale research projects investigating the consumer purchase and usage of gift certificates and cards as well as the role these products play as rewards, incentives, and promotions. His work has been published in both academic and practitioner journals and in 2005 he co-authored, the European Guide to Gift and Stored Value. In addition, his industry research reports are published 8 times annually in Giftex Prepay’s Global Prepay Intelligence. His latest research project, Guide to Consumer Behaviour in Prepay, is scheduled to be published in early 2008.
For the last fourteen years he has worked as a researcher, analyst and advisor on gift certificates/cards for retailers, financial services companies and suppliers in North America, Europe and