Latest news
10 Mar 2010
Accelerating business growth in the prepaid industry.
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The Drivers of Open-Loop Gift Card Growth This report investigates exactly what factors are really driving the key performance indicators by which we can assess gift card program effectiveness. $73.88 / £49.99 / €56.45 |
The 2008 empirical study by Professor Dan Horne, Ph.D., Providence College. |
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